From Bboying To Becoming The Face Of Hip-Hop In India | Big Talk With Paritosh Parmar | TotheCulture

Meet Paritosh Parmar, founder of TotheCulture, essentially a hub for everything hip-hop and urban street culture. An epitome of the phrase “started from the bottom and here we are”, Paritosh has been at the forefront of the hip-hop scene in India, hustling between his job as a full-time graphic designer and a hip-hop enthusiast; now full-time exploring talent and providing a platform to innumerable artists through organizing gigs and events around India.

In this epidode of Big Talk, Paritosh talks about his foray into the hip-hop culture with bboying, his hustles, his perception of hip-hop as a lifestyle encouraging freedom of expression. Watch as he shares how the lack of a platform and absence of an actual guidance in the scene led to the creation of a Facebook page, culminating into the brand, the face of hip-hop in India, that we know it as now.

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