Not like a home concert needs any introduction to this generation, but still, home concerts are a musical concert or art that is showcased in someone’s home or apartment, or a nearby small private space such as an open space, or office parties and even garden parties, but we won’t talk about the live shows today. Home concerts are on a rise this year due to the pandemic, as humans we did best to find means of entertainment and as usual, we succeeded in finding the perfect solution to boost the crashing music sectors and even shoo-ed our boredom away.
As the music industry has now almost shifted to virtual platforms, CD sales and even download sales have plummeted. Indie-music acts that depend on gigs for cash flow were being completely crushed by the lockdown where many venues had to be shutdown. Today, music clubs have also begun to livestream an entire concert series. Jazz singer Cecile McLorin Salvant is currently performing concerts from her living room with payments made through Venmo, according to an NPR report on Thursday morning.
At the same time, paid music subscriptions like Spotify, Amazon, Tidal, Apple Music, etc. which are growing rapidly, have amplified the music industry, according to the RIAA. In the 2017–2018 period, it was the first time since 1999 that U.S. music revenue grew materially for two years in a row, but that was still 40% below peak levels in the physical CD and digital download eras.
How much do musicians earn from these platforms? Nobody knows, unless you yourself actually start doing it. A Citigroup analysis from August 2018 found artists received 12% of the $43 billion the music industry generated in total in 2017, most of that from touring. But we aren’t here to discuss their earnings are we?
Even in India, many of the big music fests like Sunburn and Vh1 SuperSonic got cancelled or postponed to next year, the Nh7 Weekender however shifted to a virtual platform for the music lovers and one may say, it was executed perfectly!
Globally, not only music but arts venues have moved to online streaming as well. Museums are offering virtual tours and at many places, theater groups have taken to broadcast performances of plays and musicals on streaming platforms like BroadwayHD and On The Boards. Comedians, nationwide or international have started practicing on twitter or even live shows on Zoomcalls. These Video calling apps can serve many purposes, have you tried them all?
“Concerts could become part of existing services, such as Netflix, Amazon Prime, HBO, etc,” said William Moylan, also a music professor at UMass Lowell. However, to make performances as genuine as life performances require serious data bandwidth and speed of transmission, but in the 21st Century, I don’t think connectivity will be an issue.